HOLON becomes the first automotive OEM to manufacture in the State of Florida and will produce the first industrialized autonomous, electric shuttles in the U.S. with production slated to begin in 2026
Jacksonville to lead the way in autonomous mobility with HOLON’s new facility creating an initial 150 jobs and potential for a total supply chain impact to generate an estimated 1,000 jobs at scale
The company will achieve compliance with applicable regulatory requirements, including Buy America, to ensure customers can leverage federal funding to deploy and operate the vehicles on public roads
HOLON CEO Henning von Watzdorf: "With openness and a supportive regulatory framework for autonomous vehicles, the U.S. offers an ideal environment for HOLON’s industrial initiatives."
Paderborn, Germany, and Jacksonville, Florida, September 4, 2024 – HOLON, a leading manufacturer of autonomous, electric shuttles purpose-built to revolutionize shared mobility and sustainable transportation, is poised to transform the future of transportation with the launch of its first production plant for autonomous movers in Jacksonville, Florida. This city unveiling was announced today in collaboration with prominent Florida officials and key community stakeholders. HOLON, a subsidiary of global automotive supplier BENTELER Group, will be Florida's first automotive vehicle manufacturer.
The approximately 500,000-square-foot facility will be constructed in Jacksonville, with completion expected by Q1/2026. The developer for the project is VanTrust Real Estate. The plant will be pivotal in advancing HOLON's mission to deliver inclusive, emission-free and sustainable passenger transportation, addressing urban traffic challenges, climate change and demographic shifts.
Henning von Watzdorf, CEO of HOLON, said, "Today marks a significant milestone in the journey of our mover project. With openness and a supportive regulatory framework for autonomous vehicles (AVs), the U.S. offers an ideal environment for HOLON’s industrial initiatives and Jacksonville has demonstrated tremendous enthusiasm for our vision from the beginning, making the city a national leader in the deployment of autonomous vehicles. We are deeply grateful to our partners and team for their tireless passion and hard work, which have made—and will continue to make— our expansion into the U.S. a reality."
Automotive-Grade Mover’s Market Readiness
HOLON’s mover, a fully electric and autonomous vehicle, is designed to excel in public road use by setting new benchmarks in safety, ride comfort and production quality. The mover is being developed in close collaboration with authorities to ensure it meets Buy America and Federal Motor Vehicle Safety Standards (FMVSS) upon deployment. With a top speed of 37 mph and a capacity for up to 15 passengers, the mover is versatile enough for various applications, from on-demand services like ridepooling and ridehailing to regularly scheduled transit operations.
Petr Marijczuk, COO of HOLON, added, "We are thrilled to establish our first U.S. manufacturing plant in Jacksonville, marking a milestone not just for HOLON, but for Florida, the United States, and the global autonomous vehicle industry. After an initial ramp-up phase, HOLON anticipates creating up to 150 jobs by 2027. Our Jacksonville plant will produce approximately 5,000 autonomous movers annually in one shift, making them more accessible and quicker to the market worldwide."
"VanTrust is excited to work with HOLON and JAX USA on this transformative opportunity," said Executive Vice President of VanTrust, Marc Munago.
Prototypes of the mover will be available later this year, with the first vehicles set to be deployed in pilot projects by early 2026. Targeting municipalities, private operators, and institutions such as airports, campuses, planned communities, healthcare facilities, and national parks, the early interest in reserving this limited series of prototypes highlights the growing demand for a flexible, cost-effective mobility solution that can adapt to diverse environments and operational needs.
Secretary of the Florida Department of Commerce Alex Kelly and Jacksonville Mayor Donna Deegan expressed strong support for the initiative, highlighting the positive economic and technological impact on Jacksonville and the broader Florida region. Alex Kelly stated, "Today’s announcement underscores Florida’s commitment to innovation and our readiness to welcome industry leaders. Bringing a pioneering automotive manufacturer to Northeast Florida marks a significant milestone, creating substantial job growth and solidifying our state’s leadership in autonomous technology. HOLON’s driverless people mover exemplifies cutting-edge advancements in safety and accessibility, areas where Florida has led the way through proactive legislative support. We’re proud to welcome HOLON to our state, as the company and its partners like Benteler Mobility help shape the future of transportation."
"Jacksonville is poised to be an industry leader in the technology behind AI-driven transportation. The addition of autonomous vehicle manufacturing is another big step towards that goal," Jacksonville Mayor Donna Deegan said. "It complements the Jacksonville Transportation Authority's innovative work in this space and the University of Florida's downtown campus that will offer artificial intelligence degrees in the future. We welcome the jobs, expertise, and global recognition that HOLON will bring to Jacksonville."
Benteler Mobility and Beep Partner to Deliver Greater Value to Customers
HOLON’s mover will be made available in the U.S. through Benteler Mobility in collaboration with Beep, Inc., a leading provider of shared, autonomous mobility solutions. Benteler Mobility
will offer comprehensive services for the purchase and implementation of these cutting-edge autonomous vehicles, while Beep, an Orlando, Florida-based company, will provide the managed services and software to deploy, manage and operate the autonomous vehicles to ensure smooth planning and deployment.
"The future of transportation hinges on the integration of these purpose-built autonomous, electric shuttles into our mobility networks. Beep is leading the industry with our AI-enabled AutonomOS™ platform, which transforms how we plan, deploy and manage autonomous mobility networks. HOLON’s next generation mover, manufactured locally in the U.S., represents an unprecedented step forward in this field. It will play a key role in reducing congestion, eliminating carbon emissions and improving safety on our roadways," said Joe Moye, CEO of Beep.
"Leveraging HOLON's local manufacturing and the strategic partnership with Beep, we can provide our customers with an integrated, end-to-end solution, starting with the vehicle and spanning all the way to infrastructure enablement, along with attractive financing services," said Tobias Liebelt, General Manager Benteler Mobility.
Jacksonville to Become Epicenter of Autonomous Vehicles in the United States
This investment in Jacksonville is key for the city’s economic development as it moves to become the epicenter of autonomous vehicles in the United States. "In June of this year, the Jacksonville City Council approved economic development legislation that paved the way for today’s momentous announcement by HOLON," said Immediate-Past Council President Ron Salem. "We look forward to the jobs and the financial investment this innovative manufacturing facility will bring to our City."
The Jacksonville Transportation Authority (JTA) continues to test autonomous vehicle technology through pilot programs at Florida State College of Jacksonville, in the Brooklyn neighborhood and other areas across the region. Building on learnings from these projects, JTA is on track to launch the first phase of its Ultimate Urban Circulator (UC), a comprehensive program to modernize and expand the Skyway in Jacksonville, and introduce AVs into JTA’s transportation system in June 2025.
"At JTA, we recognized that AVs would have a significant and positive impact across our city and our industry, not only enhancing mobility but also in driving workforce and economic development," said JTA CEO Nat Ford. "Today, that vision moves closer to becoming a reality. Through the JTA’s internationally recognized U2C program, we are building a stronger and better-connected Northeast Florida."
"Manufacturing has been the missing piece," JAXUSA Partnership President Aundra Wallace said. "JTA is a national leader with autonomous vehicles and has built strategic partnerships across the industry. HOLON’s investment brings the production element to a robust innovation ecosystem in place, and we expect only growth from here on out."
HOLON’s new plant in Jacksonville complements its regional headquarters in Auburn Hills, Michigan. The BENTELER Group, HOLON’s parent company, operates six locations across the U.S., employing around 1,700 people.
HOLON is planning further expansion with additional production sites in the future.
To learn more about HOLON and the mover, visit www.driveholon.com
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About HOLON
HOLON is a subsidiary of the BENTELER Group. With well-founded know-how in automotive technology and industrialization as well as the continuous implementation of new technologies for electromobility, the company develops autonomous movers for the vehicle market of the future. To do this, HOLON works with technology companies, local public transport companies and mobility-as-a-service providers. For more information visit www.driveholon.com
About JAXUSA Partnership
JAXUSA Partnership, a division of JAX Chamber, is Jacksonville’s regional economic development organization. JAXUSA Partnership recruits new companies and expands existing business to increase high-wage job growth, private capital investment and a highly skilled talent presence in Northeast Florida. The organization works with economic development partners in Baker, Clay, Duval, Flagler, Nassau, Putnam and St. Johns Counties; the independent authorities of JAXPORT, JAA, JEA and JTA; CareerSource Northeast Florida; and private-sector investors in its mission to be a catalyst for regional economic growth.
About JTA
The Jacksonville Transportation Authority, an independent state agency serving Duval County, has multi-modal responsibilities. JTA designs and constructs bridges and highways and provides varied mass transit services. These include express and regular bus service, alternative mobility options such as ReadiRide, the Skyway, the St. Johns River Ferry, the Gameday Xpress for various sporting events at TIAA Bank Field, Paratransit for the disabled and elderly, and regional services. The JTA’s mission is to "enhance Northeast Florida's economy, environment, and quality of life for all by providing safe, reliable, innovative, sustainable, and dignified mobility solutions and facilities."
About VanTrust Real Estate
VanTrust Real Estate is a Kansas City-based, full-service real estate development company, that was recently recognized as NAIOP's 2023 Developer of The Year. Since its founding in 2010, VanTrust has grown into one of the largest privately held commercial real estate companies in the nation. Specializing in office, industrial, multifamily, science + technology and mixed-use development, the company has developed more than $7 billion of product nationwide and has regional offices in Columbus, Dallas, Phoenix, Jacksonville, and Salt Lake City. For more information, visit www.vantrustre.com
About Beep
Beep, Inc. provides the managed services and software to deliver the next generation of autonomous, electric, shared mobility networks through its AI-enabled AutonomOS™ software platform and mobility-as-a-service offerings. Specializing in planning, deploying and managing autonomous transportation services for private and public communities, Beep safely connects people, places, goods and services with solutions that reduce congestion, eliminate carbon emissions, improve roadway safety and enable mobility for all. Beep utilizes artificial intelligence insights and vast data learnings from its deployments to enhance and advance the safety, rider experience, and operating capabilities of autonomous transportation platforms. For more information visit www.ridebeep.com.
About Benteler Mobility
Benteler Mobility focuses on enabling electric and autonomous transportation. With the development of an orchestration platform, Benteler Mobility is positioning itself at the interface between vehicle, service and autonomous operation, thus providing its customers with an all-in-one solution. In addition to working closely with service and infrastructure providers, the company offers innovative asset light financing solutions for fleet customers from the private and public sectors.