Jacksonville Transportation Authority (JTA) customers can now use the mobile payment service, Cash App, as a form of payment for JTA services on the MyJTA mobile app. JTA is the first transit agency in the country to offer Cash App for mobile ticketing.
“JTA is always looking for new ways to enhance the rider experience,” said JTA CEO Nathaniel P. Ford Sr. “With JTA being the first transit agency in the country to offer Cash App integration, it further solidifies our commitment to providing easier ways for our community to ride with us, and makes our services more accessible than ever before through the MyJTA app.”
MyJTA will continue to be powered by Moovit, a leading Mobility as a Service (MaaS) solutions provider. MyJTA’s mobile payment capabilities will be offered by Token Transit, JTA’s partner for its mobile payment services.
“We believe in meeting riders where they are and lowering barriers to transit,” said Token Transit CEO Morgan Kikuchi-Conbere. “We are incredibly thankful to work with partners like the Jacksonville Transportation Authority who share these values and are willing to innovate with us to make transit and our world more accessible for all.”
“Moovit, JTA and Token Transit share a vision for making public transit as equitable, accessible and sustainable as possible, and we’re thrilled to continue building support for new integrations in the Moovit-powered MyJTA app,” said Yovav Meydad, Moovit Chief Growth and Marketing Officer.
The update will allow more JTA riders to take advantage of the MyJTA app, which launched in October 2022. When selecting a method of payment at checkout, users will select “Cash App,” after which they will be prompted to connect their MyJTA account to their Cash App account.
JTA customers can then pay for fixed bus routes, First Coast Flyer rides, ReadiRide trips, Clay County Flex routes, and St. Johns River Ferry rides via Cash App. This option will also be available on Gameday Xpress rides to Jacksonville Jaguars games and other select events at EverBank Stadium.
Customers can visit https://myjta.com to learn more about the MyJTA app and how to download the application on Apple and Android devices.
###
About the Jacksonville Transportation Authority (JTA)
The Jacksonville Transportation Authority (JTA) is an independent state agency serving Jacksonville, Florida and Northeast Florida with multi-modal responsibilities. The JTA provides varied mass public transit services, and is a builder of roads, bridges and other infrastructure to enhance mobility in Jacksonville. Public transportation services include BRT and regular bus service, paratransit, the St. Johns River Ferry, Skyway APM, and other mobility and on-demand services in Duval, Clay, Nassau and St. Johns counties. To learn more, visit www.jtafla.com.
About Token Transit
Token Transit makes it easier for people to ride transit by lowering the barriers to fares and meeting riders where they are. We are a complete fare payment platform for public transportation — from bus, to rail, to ferry, to paratransit, and beyond. Over 200 municipal and regional transportation agencies across North America use our software and hardware solutions to bring flexibility, convenience, and ease to the rider journey by letting people buy fares using their phones. Riders can pay with their credit, debit, or commuter benefit cards, while unbanked and underbanked populations can purchase by Cash App Pay. Riders can also purchase passes directly in apps they already use like Google Maps, Apple Maps, Transit, Moovit, Google Wallet, Token Transit app and more. Technology changes fast and we meet riders and transit agencies whenever they are by providing innovative new solutions for payment. Token Transit is based out of San Francisco, California.
About Moovit
Moovit (www.moovit.com), part of Mobileye (Nasdaq: MBYL), is a leading Mobility as a Service (MaaS) solutions provider and the creator of the #1 urban mobility app. Together Moovit and Mobileye are accelerating the global adoption of autonomous transportation, bringing MoovitAV robotaxi services to cities worldwide.
Moovit’s iOS, Android, and Web apps guide people in getting around town effectively and conveniently, using any mode of transport. Introduced in 2012, it now serves over 1.5 Billion users in more than 3,500 cities across 112 countries.
Moovit amasses up to six billion anonymous data points a day to add to the world’s largest repository of transit and urban mobility data. For governments, cities, transit agencies, and private companies, Moovit offers AI-powered MaaS solutions covering planning, operations, and optimization with proven value in reducing congestion, growing ridership, and increasing efficiency and asset utilization.